Case Study #1:
Increasing new customers & renewal rate
Who they are:
Gym X is one of the first leading gyms in Jordan. Their largest branches (having around 25,000 active members), were evaluated for improvement in revenue & sales.
Evaluation:
Low renewal rates & low number of new customers, unprofitable & repetitive offers, sales & reception were one department.
How SANAD helped:
Separated reception from sales into two teams, where sales will focus on bringing new customers & reception to target renewals. New operations were created for both teams & customized training was set. Offers were decreased from 50% to 35% and added at more accessible times for customers.
Recorded outputs:
- New customers increased from 20% to 40%.
- Renewal rate increased from 40% to 65% renewal rate.
- More profitable offers due to better customer accessibility.
Case Study #2:
Increasing Personal Training Customers
Who they are:
Gym Y is a VIP or boutique gym in Jordan focusing on giving their members high quality training, with several services including personal training, gym equipment usage, and training classes.
Evaluation:
Gym Y had some issues with increasing revenue (including phonecalls, new customers, etc). This lead to an investigation into their personal Sales model.
How SANAD helped:
Created a new sales model for active customers to start taking Personal Training (PT) classes.
Recorded outputs:
60% of the active members now take Personal Training (PT) classes.
Case Study #3:
Increased customer engagement through community building
Who they are:
Gym Z is the first Crossfit gym in Jordan, owned by the fittest in the Middle East.
Evaluation:
Gym Z’s renewal rate for classes was 40%. This was investigated and found to be because the group that customers would train with kept changing.
How SANAD helped:
Gym Z created a program where every 2 weeks they would host activities with a team of 4 to get to know eachother. This would mean a formal introduction & dependance on their teammates throughout the exercise.
Recorded outputs:
Renewal rate was increased to from 40% to 70%.
